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CPM Calculator

Calculate CPM (cost per thousand impressions). Compare your CPM against Facebook, Google Display, and LinkedIn benchmarks.

By the HustleFin Editorial TeamUpdated 2026-06-25Editorial policy

Inputs

Enter the minimum numbers needed to get a result.

Formula and example

CPM = Total Spend / (Total Impressions / 1,000); Cost per impression = Total Spend / Total Impressions

If you spent $1,000 and got 100,000 impressions, your CPM is $10.00 and each impression costs $0.01.

Related tools

CPC Calculator

Calculate your average cost per click from ad spend and total clicks.

ROAS Calculator

Calculate revenue earned per dollar of ad spend.

Methodology & assumptions

Last updated: 2026-06-25

Calculation method

Divides total ad spend by impressions in thousands to produce CPM. Also computes the per-impression cost. CPM is the standard metric for brand awareness and display advertising campaigns where clicks aren't the primary goal.

Data sources

Uses the numbers you enter and standard small-business finance formulas. Benchmark comparisons use HustleFin industry benchmark pages where available.

Limitations

CPM doesn't measure engagement, clicks, or conversions — it only measures reach. A low CPM with poor targeting wastes budget. Best used for awareness campaigns; for performance campaigns, use CPC and ROAS instead.

Input definitions

  • Total ad spend: Total amount spent on the ad campaign.
  • Total impressions: Total number of times your ad was displayed.

Frequently asked questions

What is a good CPM for Facebook Ads?+

Facebook averages $7.19 CPM. Apparel and retail average $4-6, while finance averages $10+. CPMs are typically higher in Q4 (holiday season) and during election cycles.

What is a good CPM for Google Display Network?+

Google Display Network averages $2.80 CPM, significantly cheaper than social platforms. Niche B2B audiences can range $5-15. Display network has broader reach but typically lower engagement than search ads.

What is a good CPM for LinkedIn Ads?+

LinkedIn averages $8.50 CPM. B2B tech and finance can reach $15-20 CPM due to premium audience targeting. LinkedIn's higher CPM is offset by precise professional targeting for high-value B2B products.

Next: What to do after this

Pick one next action. These are sequenced by the most common workflow after this calculation.

  1. 01Calculate your CPC →See your cost per click from the same campaign.Open →
  2. 02Calculate your ROAS →Are those impressions generating revenue?Open →
  3. 03Browse all marketing ROI tools →See the full suite of marketing calculators.Open →

Continue the workflow

Estimate margin, convert margin to markup, then check the sales volume needed to break even.

Profit Margin CalculatorCalculate profit, margin percentage, and pricing health from cost and revenue.Open calculator →Gross Margin CalculatorCalculate gross profit and gross margin from revenue and COGS.Open calculator →Markup CalculatorCalculate selling price, markup, profit, and margin from cost.Open calculator →

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