{
  "name": "Portland Retail store Profit Margin Benchmarks",
  "description": "Gross margin, net margin, cost-share, labor, and market-size benchmarks for independent retail stores in Portland, Oregon. Ranges are planning benchmarks for owner-operated businesses, not forecasts.",
  "version": "2026 city benchmark edition",
  "city": "Portland",
  "state": "Oregon",
  "industry": "Retail store",
  "reviewStatus": "screening",
  "coverage": "Independent retail store operators in Portland, Oregon; national chains, franchise groups, and multi-unit operators excluded unless noted",
  "dataCompiledAt": "June 22, 2026",
  "sourcesVerifiedAt": "2026-09-27",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "sourcePage": "https://hustlefin.com/benchmarks/retail/city/portland/",
  "citation": "HustleFin (2026). Portland Retail store Profit Margin Benchmarks. Retrieved from https://hustlefin.com/benchmarks/retail/city/portland/",
  "metrics": [
    {
      "key": "gross_margin_pct",
      "label": "Gross margin",
      "unit": "percent",
      "low": 35,
      "average": 43,
      "high": 52
    },
    {
      "key": "net_margin_pct",
      "label": "Net margin",
      "unit": "percent",
      "low": 1,
      "average": 4,
      "high": 6
    },
    {
      "key": "labor_cost_pct",
      "label": "Labor cost (% of revenue)",
      "unit": "percent",
      "low": 12,
      "average": 16,
      "high": 20
    },
    {
      "key": "occupancy_cost_pct",
      "label": "Occupancy cost (% of revenue)",
      "unit": "percent",
      "low": 6,
      "average": 8,
      "high": 11
    },
    {
      "key": "typical_revenue",
      "label": "Typical revenue",
      "unit": "text",
      "value": "$200,000 – $2,800,000/year for independent Portland retailers"
    }
  ],
  "labor": {
    "minimumWage": "$15.95/hr (Portland metro, no tip credit)",
    "stateMinimumWage": "$14.70/hr (Oregon standard, 2025)",
    "note": "No sales tax in Oregon. State income tax up to ~9.9% on owner profit."
  },
  "market": [
    {
      "label": "Estimated stores",
      "value": 5400
    },
    {
      "label": "Commercial rent range",
      "value": "$22–30/sqft (Division/Alberta/Hawthorne), $16–22/sqft (outer eastside)"
    },
    {
      "label": "Sales tax (general)",
      "value": "0% (Oregon has no sales tax)"
    },
    {
      "label": "Special fees",
      "value": "Oregon state income tax up to ~9.9% on owner profit"
    }
  ],
  "sources": [
    {
      "label": "U.S. Bureau of Labor Statistics — OEWS",
      "url": "https://www.bls.gov/oes/",
      "note": "Occupational Employment and Wage Statistics; the basis for the wage figures used in the labor snapshot."
    },
    {
      "label": "Oregon Bureau of Labor and Industries",
      "url": "https://www.oregon.gov/boli/Pages/index.aspx",
      "note": "State wage rules and the annual minimum-wage adjustment."
    },
    {
      "label": "U.S. Census Bureau",
      "url": "https://www.census.gov/",
      "note": "Federal statistical baseline for population, business counts, and local market size."
    },
    {
      "label": "The Retail Owners Institute — Key Retail Benchmarks",
      "url": "https://retailowner.com/Retail-Benchmarks/Key-Retail-Benchmarks",
      "note": "Retail ratio benchmarks by NAICS segment (gross margin, inventory turnover, GMROI) built on RMA Annual Statement Studies data."
    },
    {
      "label": "City of Portland",
      "url": "https://www.portland.gov/",
      "note": "City business licensing and local tax programs."
    }
  ]
}