{
  "name": "Atlanta Gym Profit Margin Benchmarks",
  "description": "Gross margin, net margin, cost-share, labor, and market-size benchmarks for independent gyms in Atlanta, Georgia. Ranges are planning benchmarks for owner-operated businesses, not forecasts.",
  "version": "2026 city benchmark edition",
  "city": "Atlanta",
  "state": "Georgia",
  "industry": "Gym",
  "reviewStatus": "screening",
  "coverage": "Independent gym operators in Atlanta, Georgia; national chains, franchise groups, and multi-unit operators excluded unless noted",
  "dataCompiledAt": "June 23, 2026",
  "sourcesVerifiedAt": "2026-09-27",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "sourcePage": "https://hustlefin.com/benchmarks/gym/city/atlanta/",
  "citation": "HustleFin (2026). Atlanta Gym Profit Margin Benchmarks. Retrieved from https://hustlefin.com/benchmarks/gym/city/atlanta/",
  "metrics": [
    {
      "key": "gross_margin_pct",
      "label": "Gross margin",
      "unit": "percent",
      "low": 56,
      "average": 71,
      "high": 85
    },
    {
      "key": "net_margin_pct",
      "label": "Net margin",
      "unit": "percent",
      "low": 7,
      "average": 14,
      "high": 20
    },
    {
      "key": "staff_cost_pct",
      "label": "Staff cost (% of revenue)",
      "unit": "percent",
      "low": 21,
      "average": 27,
      "high": 32
    },
    {
      "key": "rent_cost_pct",
      "label": "Rent (% of revenue)",
      "unit": "percent",
      "low": 14,
      "average": 18,
      "high": 22
    },
    {
      "key": "typical_revenue",
      "label": "Typical revenue",
      "unit": "text",
      "value": "$200,000 – $1,600,000/year for independent Atlanta gyms & studios"
    }
  ],
  "labor": {
    "minimumWage": "$7.25/hr (federal)",
    "stateMinimumWage": "$7.25/hr (Georgia follows federal)",
    "note": "Market gym wages run $12–15/hr. Georgia state income tax on owner profit."
  },
  "market": [
    {
      "label": "Estimated gyms",
      "value": 1100
    },
    {
      "label": "Commercial rent range",
      "value": "$28–35/sqft (BeltLine corridor), $18–25/sqft (off-corridor)"
    },
    {
      "label": "Sales tax (general)",
      "value": "8.9% (incl. MARTA; on supplement/apparel retail sales)"
    },
    {
      "label": "Special fees",
      "value": "Georgia state income tax on owner profit"
    }
  ],
  "sources": [
    {
      "label": "BLS OEWS — Fitness Trainers & Instructors (39-9031)",
      "url": "https://www.bls.gov/oes/current/oes399031.htm",
      "note": "Occupation-level wage estimates for fitness trainers and instructors."
    },
    {
      "label": "Georgia Department of Revenue",
      "url": "https://dor.georgia.gov/",
      "note": "State sales tax and local option tax rates."
    },
    {
      "label": "U.S. Census Bureau",
      "url": "https://www.census.gov/",
      "note": "Federal statistical baseline for population, business counts, and local market size."
    },
    {
      "label": "Health & Fitness Association (formerly IHRSA)",
      "url": "https://www.healthandfitness.org/",
      "note": "Publisher of the annual Fitness Industry Benchmarking Report covering club revenue, retention, and profitability ratios."
    },
    {
      "label": "City of Atlanta",
      "url": "https://www.atlantaga.gov/",
      "note": "City occupational tax certificates and permits."
    }
  ]
}